Resources Library by ANA

Online VS. offline administration of print audience measurement studies

Millward Brown IntelliQuest has performed a controlled experiment comparing web-based versions of its annual syndicated media study, the CIMSTM Home Technology Influencer and Business Technology Influencer surveys, with the paper versions currently...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Eric Melton, Marco Vriens

Company: KANTAR TNS Malaysia

June 19, 2003

Real cross media intelligence for real cross media planning

Arbitron's Portable People Meter (PPM) results provide 'real' cross-media duplication between radio and television. PPM differs from present currency-based estimation of random duplication between independent sources for local-market radio and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Roberta M. McConochie, Beth Uyenco

Companies: Nielsen, OMD Group

June 18, 2003

How different media channels change their positioning in a context of crisis

This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situation.Based on research conducted by D'Alessio...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix

Authors: Nora D'Alessio, Carola Pradás, Constanza Flores, Esteban Coll

June 18, 2003

Walking the path

At the ARF/ESOMAR WAM Conference 2002, Initiative Media and MIT introduced the expression as a conceptual model of understanding the complex relationship between advertising message delivery, media channels, and audience engagement. In a dynamic...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Alex Chisholm, David Ernst, Stacey Lynn Koerner, Henry Jenkins, Sangita Shresthova, Brian Theisen

June 17, 2003

Installing peoplemeter TAM panels in 2000

During 2000 - 2002, AGB Group faced one of the greatest challenges of any TAM supplier - the implementation of 10,000 new peoplemeter panel homes in two technologically advanced television environments.These 10,000 households provided a glimpse of...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Author: Antonella Sellick-Petra

June 17, 2003

Modeling viewers from set-tuning data in Boston

The Gray/Ephron model, using the demographic composition of tuned households from the Boston set meter panel and VPVH relationships from the national Nielsen Peoplemeter Panel, produced demographic ratings far closer to Boston Peoplemeter Ratings...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Erwin Ephron, Stu Gray

June 17, 2003

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television

Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest

Companies: Nielsen, KANTAR TNS Malaysia

June 17, 2003

Finding the "hidden" value of radio as part of a cross-media advertising campaign

Radio accounts for approximately one-third of consumers' time spent with media, yet it receives just a bit more than one-tenth of advertisers' media dollars. Maybe this is because radio provides a number of benefits that don't show up in conventional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Author: Maura Clancey

June 16, 2003

Measuring formats

After detailed testing, Radiocontrol has been the official measuring system for radio consumption in Switzerland since 1 January 2001. In the meantime two years have passed - time enough for the client radio stations to run their first analysis and...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Manuel Daehler, Rolf Müller

June 16, 2003